earticle

영어

The purpose of this study was to specify the relationship among Taekwondo event participants’ visit motivation, participation satisfaction, and behavior intention. This study targeted Taekwondo event participants, performed a survey, and used totally 418 questionnaires for the final analysis. The questionnaire was composed of three items regarding demographic characteristic, three items visit motivation, four items participation satisfaction, and two items behavior intention, and for data processing, an exploratory factor analysis and a reliability analysis were performed by using SPSS 17.0. And a confirmatory factor analysis and a structure equation model analysis were conducted by using AMOS 7.0. The study results are as follows. First, participants’ visit motivation turned out to influence participation satisfaction. Second, participants’ visit motivation turned out to influence behavior intention. Third, participants’ participation satisfaction turned out to influence behavior intention.