earticle

영어

The purpose of this is study on the Activation Methods according to Choice Characteristics and Satisfaction of Friendly Agricultural Life Sport Participants. The instrument for data collection was a questionnaire in which Choice Characteristics scale as amended and supplemented by Na(2011) & Ha (2005), Used Satisfaction scale as amended and supplemented by Park(2003) & Sung(1995), Adherence Intention scale as amended and supplemented by Kim(2003) & Choi(1995). 250 subjects were selected from the participants of Friendly Agricultural Life Sport by the stratified cluster sampling method. among these selected subjects, 238 responded, and data analyses consisted of employing frequency analysis, factor analysis, cronbach'α, multiple correlation, multiple regression analysis using SPSS/PC+ version 15.0. The following results were obtained:1. Choice Characteristics, Used Satisfaction and Adherence Intention differ statistically and significantly according to sex, age, participation frequence, participation event of Friendly Agricultural Life Sport Participants. 2. It was found that Choice Characteristics has an influence on the Used Satisfaction of Friendly Agricultural Life Sport Participants. 3. It was found that Choice Characteristics has an influence on the Adherence Intention of Friendly Agricultural Life Sport Participants. 4. It was found that Used Satisfaction has an influence on the Adherence Intention of Friendly Agricultural Life Sport Participants.