earticle

영어

This article presents the results of research using the environmental analysis methodology to determine and review the successes and failures of attracting international organizations to establish their offices in Korea, so as to determine Korea’s level of competitiveness in this field, in the context of promotion of the national MICE industry. This research finds that attracting international organizations, which create a number of MICE events, requires a systematic and comprehensive strategy for develop incentive systems and establishing international business centers. In addition, the government should have strong volition towards this goal and develop a focused strategy for inviting international organizations. Korea can benchmark the cases of international cities that have been successful at this, such as Bonn, Singapore and Brussels, for further luring international organizations.