earticle

영어

This article explores the effectiveness of government ITF support programs by comparative analysis of the programs users and non-users on the basis of their ITF participation activities and performance. The research results show that： (a) The program users tend to participate more ITFs than non-users and produce more ITF-related export； (b) The program users tend to export to distant area s； (c) There are statistically significant differences on pre-show and post-show activities between program users and non-users； (d) There are statistically significant differences on sales, relationship-building, and motivation performance between program users and non-users. Implications for export-oriented SMEs and government agencies are offered as well as directions are outlined for future research efforts. Third, the results of government-supported participations in overseas exhibitions should be surveyed and analyzed so as to give feedbacks by establishing proper criteria for managing results. Fourth, the information of overseas buyers, secured through support efforts, should be efficiently managed and shared by domestic corporations. During usual time, an institution should be designated to exclusively attract buyers so as to aggressively attract promising buyers to be shared by small and medium-sized firms. Through such efforts, support for their exports should be bolstered.