earticle

영어

This research examines characteristics of supporting programs for overseas exhibition which assists export of the government and measures the effect of programs on supported exhibitors' performance at ITFs. The study is to identify the multi-dimensional attributes of ITFs support programs of government. The Korean government introduced the trade adjustment assistance (TAA) program to facilitate structural adjustment under the implementation of its free trade agreements (FTAs). One big problem with the TAA program is that its criterion for eligibility for TAA support requires a 25 percent decrease in sales volume, and this does not reflect firms' business realities. The TAA program should be reformed to reflect that the TAA is a quid pro quo for the implementation of FTAs with large economies such as the United States and the EU. The study identified three dimensional attributes of government's supporting programs such as institution factor, policy implementation factor and booth factor. From multiple regression analyses, it is found that the institution factor and the booth factor have a positive effect on both the selling and non-selling performance of supported exhibitors, while the policy implementation factor has no positive effect on the selling or the non-selling performance. It is also found that both selling and non-selling performance have positive effect on their overall satisfaction with participating the ITFs, but only the non-selling performance has a slight positive effect on the intention of re-participation of the ITFs.