원문정보
A Study on Leadership Type for Activation of Exhibition and Convention - Case Study of Existing Exhibition and Convention
초록
영어
The main subject of this paper is to research the typology of leadership for activation of exbibition and convention. In this study the leadership literature has been analysed and the studies on leadership have been divided into two categories as exhibition and convention. The proactive leadership model for exhibition and convention industry, which is the center of this study, has been taken into normative leadership category. At the end of the study, it has been concluded that proactive leadeship model can contribute to effective supervisionary practises. However, it has been seen that there is a need for more empirical and theoretical studies to support this thesis scientifically.
목차
Ⅰ. 서론
1. 연구문제의 제기
2. 연구목적 및 의의
Ⅱ. 이론적배경
1. 전시회의 개념
2. 컨벤션의 개념
3. 리더십과 서번트 리더십(servant leadership)에 대한 고찰
Ⅲ. 연구방법
1. 사례연구의 이해
2. 경영전람의 서번트 리더십 사례분석
3. 연구결과
Ⅴ. 결론 및 제언
참고문헌