earticle

영어

It is said that international competitive power of Korea's trade exhibition is more week comparatively and absolutely than our competitive countries. Accordingly, our country which economic growth based on international trade is inevitable needs urgently an 'internationalization' of trade exhibition which is a scientific export marketing tools(or techniques). This paper aims at presenting some new strategies in other that our country will be able to meet an internationalization of trade exhibition in the near future. In other that Korea's trade exhibition become a hub country of trade exhibition in East Asian region, it should reach internationalization by which most trade exhibition which is being opened in within the country is integrated and specialized. Authors proposed the following seven ideas as new strategies for these. Korea should: first, should cooperate to build the second "KIS(Korea IT Show) into the country. second, should support to establish trade exhibition organizers which can enjoy international competitive power. third, should promote M&A among domestic trade exhibitions and/or the cloning of trade exhibition event more positively. fourth, should let some trade exhibitions centering on key core industries in our country built as the most famous brand in the world. firth, should strengthen intellectual properties rights protection concerned with an brand inherent in some trade exhibition and some products exhibited in trade site. sixth, should establish the mid-term and systematic trade exhibition expert bringing-up countermeasures. lastly, should foster an local trade site and trade exhibition which meet the regional characteristic, discrimination, core capability etc.