원문정보
A Study on the Selective Attributes and Participating Performances for Korean Aerospace and Defense Industries Exhibition ― focused on the exhibitors ―
초록
영어
This study aims at understanding exhibitors' selective attributes and participative performances for Korean aerospace industry exhibition through studying them and also the situation of a competitive exhibition in world market, and providing the material for preparing the strategies. Through literature review, I have made a framework of the concept, types and components of an international exhibition, the purpose for which an exhibitor participates in the exhibition. For a positive analysis, I made a questionnaire survey to the exhibitors who participated in the 4th Korean Aerospace and Defense Industries Exhibition held in BEXCO, Busan, Korea in 2005. With hypotheses the positive results from this study are concretely examined.
목차
I. 서론
Ⅱ. 이론적 배경
1. 전시회의 개념과 유형에 대한 고찰
2. 전시참가업체에 대한 이론적 고찰
III. 세계 항공우주산업 전시회의 현황
1. 세계 항공우주산업의 개요
2. 세계 항공우주산업 전시회의 개요
IV. 연구방법
1. 연구가설
2. 표본의 설정 및 분석방법
V. 실증조사
1. 표본의 특성
2. 타당성 및 신뢰성 검증
3. 가설의 검증
VI. 결론
참고문헌