원문정보
Research Essence and Research Theme in Trade Exhibition
초록
영어
This study aims at presenting "research essence and theme in trade exhibition", which still not established scientifically, however, which is of help in writing on trade exhibition and organizing the curriculum concerned with trade exhibition education. For achieving these aims, the author researched about the importance of trade exhibition, the research essence of trade exhibition. and research theme of trade exhibition. Through this study, the author recognized that Korean government should promote Korean trade exhibition industry activity more positively than yesterday in order to reach the herb of trade exhibition in Eastern Asia area and suggested the concrete plans of 4 : ① the basis construction of trade exhibition like law, regulation, infrastructure etc., ② the fostering of trade exhibition experts(TEI system operation), ③ the up-grade policy of 'top 10 brand trade exhibition' by Korean government, ④ the raising a role and function of KATES, and ⑤ the establishing EAATES.
목차
I. 문제의 제기
1. 연구의 배경
2. 연구의 목적
3. 연구의 범위와 방법론
II. 무역전시의 중요성
1. 무역전시의 의의
2. 무역전시산업의 일국 경제에서의 중요성
3. 무역전시산업의 인근 국가간 협력의 중요성
4. 한국경제에서의 무역전시산업의 중요성
III. 무역전시의 연구본질
1. 무역전시의 무역학적 위치
2. 무역전시의 연구범위
3. 무역전시의 연구접근방법론
4. 무역전시의 연구분석 단위
IV. 무역전시의 연구과제
1. 무역학적 접근
2. 경제학적 접근
3. 경영학적 접근
4. 사회 및 심리학적 접근
V. 결론
1. 요약
2. 정책적 제언
참고문헌