earticle

영어

The purpose of this study is to explore the nature of game theory analyzing the 2010 World Exposition process. In particular, two- level games in the game theory is applied to this study. Prisoner’s dilemma has been used to analyze the negotiation process for attracting the 2010 World Expo, in which Yeosu, Korea participated. Assumingly, Russia and Korea would take a style of distributive negotiation, which is focusing on zero-sum game, while Mexico and Korea would take a style of integrative negotiation, which is focusing on positive sum game. To defeat the mainland China, which was the final winner in the 2010 World Expo, Korea should have taken advantage of the game theory strategies to make Russia and Mexico be supporters of Korea. The study suggested that the future negotiation for attracting mega events like the World Expo should be analyzed in terms of relationships among structure, strategy, process and outcomes using the nature of game theory.