earticle

영어

Trade Shows (TS) are an increasingly important marketing activity for many companies, and very potential business industry for current and future economic growth. The Korea exhibition industry which was started in the 1960's is now in a growth period passing through an infancy period. The exhibition industry is actively developing not only in major cities but also in a number of provincial cities through establishing large exhibition halls such as EXCO and BEXCO. Moreover, KINTEX, the largest exhibition hall in Korea held in 2005, has solved a big problem about a short supply of exhibition halls. Thanks to these aspects of advancement, demand of exhibition has been definitely increased and this leads to a progress of trade. However, there are a lot of competitive leading countries to struggle with; China which is a rapidly growing country with a globalized city, Beijing, Hong Kong which has great potential with relationship connected to China, and Japan which internationally tries to attract foreign exhibitors. Therefore, the Korea exhibition industry should offer quality services to show its own differentiation. It should also make an effort to present a worldwide exhibition with powerful global brand to raise the rate of foreign exhibitors and buyers. In addition, convenient facilities and entertainments should be well equipped for distant exhibitors and visitors.