earticle

영어

Trade fair is the ideal medium for the transfer of the corporate culture, corporate identity and corporate design of a company. There is no debate as to the place of trade fairs in city and regional economic development. It generates local income, employment, and output, and increases the volume of economic activity occurring locally. This research endeavors to identify the success factors of trade fair industry and its implication toward korean economies and competitive advantage for the korean trade fair industries. After discussing some of the theoretical aspects of the trade fair, the 6 success factors related with trade fairs are given. The 6 success factors are location, trade fair concept, trade fair service quality, communication, distribution channel and customer acquisition, financial potential and cost structure. The result could be used to set up the new concepts and plans for the government as well as trade fair industry.