earticle

영어

This study aims to determine the major style of Korean girl groups through analysis of makeup and hair styles in music video. For this, two music videos of the girl group 2NE1 - ‘Clap Your Hands’ and ‘Can’t Nobody’ – have been examined. In ‘Clap Your Hands,’ healthy and active makeup and Hair Styles from three styles (hip-hop, oriental, primitive) were observed. In ‘Can't Nobody,’ on the contrary, a diversity of makeup and Hair Styles from various styles (i.e.: funk, hip-hop, kitsch, oriental, futurism, mismatch, etc.) were found. Although the two songs were released at roughly the same time, they differ greatly from each other in terms of fashion style, makeup and Hair Style in the format of music video. Even within the same music video, a variety of experimental and innovative fashion styles were presented by each member depending on different music and dance. This study shows that girl group singers’ fashion, makeup and Hair Style play a key role in emphasizing their personality and delivering messages through music.