earticle

영어

This study investigated preferred colors by personality type among college women in their 20s from the Department of Cosmetology and positioned these preferred images by type using a color image scale map. According to classification of personality type using the Myers-Briggs Type Indicator (MBTI) assessment, the Extraversion/Intuition/Feeling/Perception (ENFP) type was the highest, followed by I n t r o v e r s i o n / I n t u i t i o n / F e e l i n g / P e r c e p t i o n ( I N F P ) , I n t r o v e r s i o n / S e n s i n g / F e e l i n g / P e r c e p t i o n ( I S F P ) a n d Extravert/Sensing/Feeling/Perception (ESFP) personality type. In terms of color, one color was most preferred in regards to personality type. In terms of tone, a vivid tone was most preferred. This study has built the tendency for color preference on color image scales, focusing on color and tone. There was, however, no significant difference in color preference depending on personality type. It would appear that difference in color preference occurs because of people’s emotional response to popular colors, not because of different personality