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This study was carried out for the purpose of seeking new ways to develop relations between Korea’s beauty and medical tourism industries. Korea is in the process of marketing the beauty and medical tourism industries, however, it has not reached its performance and growth expectations and therefore focusing on developing future strategies is a necessity. As the average household income increases, the overall quality of life nationally increases accordingly, leading to the development of the beauty industry. The Government noted an increased prioritization on medical tourism because of its profitability. The beauty industry, on the other hand, is more easily accessible and familiar to the majority of tourists. In the long term, the rise of tourism creates conditions conducive for the expansion of medical tourism while beauty therapy is already increasing as a major world trend. The two industries’ markets are compatible, which when combined would cause a national economic surge worthy of our attention. Currently, Korean culture and K-POP are gaining international popularity which creates favorable conditions for the development of a wide range of products regionally. Unfortunately, Korean brands are not widely recognized and therefore it’s imperative to develop uniquely Korean brands that are represented in a wide variety of fields. It is important to produce items marketed towards tourists in a wide price range to appeal to the largest consumer base and to strengthen its promotion through both online and offline media.