earticle

영어

The modern fashion shows try to not only harmonize makeup with garments in an attempt to create the effect of visual sensitivity for fashion images, but also to graft a variety of expression styles form a certain image. Among those diverse images, this study aims to classify Avant-garde styles reflected in makeup for fashion shows in consideration that it is necessary to establish the understanding of Avant-gardeimages when the moderners who are living in the time of cultural pluralism ask for personal, individual, characterful expression. This study employed both theoretical review and empirical study for its research methods. Theoretical review was focused upon previous domestic studies and related literatures while empirical test was carried out by extracting the makeup photos of the fashion collections from spring/summer of 2004 to fall/winter of 2013 from online fashion sites. For the main interests of study, the study extracted the expression modes of Avant-garde (experimental nature, impersonality, and mysteriousness) from the experimental scientism, which was suggested in Lee Kyung Eun (2007)'s study that classified the expressive modes of Avant-garde into futuristic antagonism, non-popular isolationism, and experimental scientism by characteristic. For experimental nature of Avant-garde expression, the study brought forth the aspects of mutuality and compromising that shows dramatic comparison by the combination of heterogeneous materials (metal, golden gilt, silver gilt). Also, impersonality was expressed in makeup for eyes, nose and lips to give cyber, techno an metallic image. Last, mysteriousnesswas used in makeup to express the sexual attraction of restoring human nature, escaping from the idealistic expression of nudeness. So it was confirmed in the study that Avant-garde expression was employedin makeup to emphasize womanly eroticism through artificial exaggeration (or makeup).