earticle

영어

Recently, because of the development for online and mobile technology, the participation of femalegamer has increased steadily. However, despite games for female are emerged and female gamer areincreased, studying for considering the difference between gender is very rare. Therefore, the purpose ofthis study is to identify characteristics related to female's game play. And it is contribute to establisheffective strategy for attracting female gamer. Based on the literatures about involvement for the game, this study also investigates characteristicswhich influence the involvement of game. The results can be summarized as follow. First, the characteristics of operational ease is not affecting involvement of game to both male andfemale gamers. Second, the game's characters and graphics, customized characteristic, scenarios, and social interactionare influenced the involvement of game to both male and female gamers. Third, while in female gamers, the game's characters and graphics customizing, social interaction areinfluenced to involvement in order, in male gamers, social interaction, characters and graphic, customizingare affected to involvement.