원문정보
The Effect of Destination Attractiveness for National Park on Tourist Satisfaction and Behaviour Intention : Using Destination Image as Moderating Variable
초록
영어
This study aims at verifying the effect of destination attractiveness for national park on tourist satisfaction and behaviour intention. It also measures the relationships among destination attractiveness, tourist satisfaction and behavior intention using destination image of functional and psychological perspective as moderating variable. A survey was conducted to tourists of Gyeryong Mountain National Park. Based on hypothesis testing, tourism environments and tourism conditions have significant influence on tourists' satisfaction in terms of destination attractiveness and tourist satisfaction for Gyeryong Mountain National Park. In addition, tourism environment and tourism guide affected revisit intention in terms of destination attractiveness and revisit factors. Meanwhile, tourism guide had significant effect on destination attractiveness and visitor recommendation. Finally, functional and psychological destination image had significant effects on destination attractiveness, satisfaction, revisit, and recommendation.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광지 매력성
2. 관광지 이미지
3. 만족, 재방문 및 추천의도
Ⅲ. 연구 설계
1. 연구모형 및 가설
2. 조사표본 및 분석방법
3. 설문의 구성
Ⅳ. 분석결과
1. 표본의 인구통계적 특성
2. 측정도구의 신뢰성 및 타당성 검증
3. 가설검증
Ⅴ. 결론
참고문헌