earticle

논문검색

국립공원의 관광지 매력성이 관광객 만족 및 행동의도에미치는 영향 : 관광지 이미지를 조절변수로

원문정보

The Effect of Destination Attractiveness for National Park on Tourist Satisfaction and Behaviour Intention : Using Destination Image as Moderating Variable

양리나, 김시중

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

This study aims at verifying the effect of destination attractiveness for national park on tourist satisfaction and behaviour intention. It also measures the relationships among destination attractiveness, tourist satisfaction and behavior intention using destination image of functional and psychological perspective as moderating variable. A survey was conducted to tourists of Gyeryong Mountain National Park. Based on hypothesis testing, tourism environments and tourism conditions have significant influence on tourists' satisfaction in terms of destination attractiveness and tourist satisfaction for Gyeryong Mountain National Park. In addition, tourism environment and tourism guide affected revisit intention in terms of destination attractiveness and revisit factors. Meanwhile, tourism guide had significant effect on destination attractiveness and visitor recommendation. Finally, functional and psychological destination image had significant effects on destination attractiveness, satisfaction, revisit, and recommendation.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 관광지 매력성
  2. 관광지 이미지
  3. 만족, 재방문 및 추천의도
 Ⅲ. 연구 설계
  1. 연구모형 및 가설
  2. 조사표본 및 분석방법
  3. 설문의 구성
 Ⅳ. 분석결과
  1. 표본의 인구통계적 특성
  2. 측정도구의 신뢰성 및 타당성 검증
  3. 가설검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 양리나 Leena Yang. 배재대학교 김소월대학 의류패션학과 교수
  • 김시중 Sijoong Kim. 우송대학교 C-MBA대학원 교수

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 5,500원

      0개의 논문이 장바구니에 담겼습니다.