원문정보
The Effects of Evaluation Attributes of Cultural Tourism Festivals on Visitor’s Satisfaction and Behavioral Intention : Focused on Martial Arts Festival in Chungju
초록
영어
Festivals are an indispensable feature of cultural tourism. Cultural Tourism Festivals are increasingly being used as instruments promoting tourism and boosting the regional economy. So much research related to festivals is undertaken from a variety of perspectives. The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor’s satisfaction and behavioral intentions focused on Martial Arts Festival in Chungju(Cultural Tourism Festivals). To achieve the study objective, 366 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of Cultural tourism festivals exerts a positive influence on visitor’s satisfaction and behavioral intention. Second, visitor’s satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor’s satisfaction and behavioral intention in Cultural Tourism Festivals.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 문화관광축제 평가속성
2. 문화관광축제 방문객 만족
3. 문화관광축제 행동의도
Ⅲ. 연구 설계
1. 연구모형 및 가설설정
2. 표본설계 및 분석방법
Ⅳ. 분석결과
1. 조사대상자의 일반적 특성
2. 측정항목의 신뢰성 및 타당성 검증
3. 가설검증
Ⅴ. 결론
참고문헌