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RESEARCH ARTICLE

남자대학생의 신체만족도에 따른 타투문양 선호도 및 감성이미지에 관한 연구

원문정보

A Study on Tattoo Pattern Preference and Emotional Image Based on the Satisfaction with Body Among Male University Students

서란숙

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this study was to categorize the groups based on the satisfaction with body and examine the difference in the preference and emotional image based on tattoo patterns. For this study, the male university students residing in Seoul and capital area were surveyed. The results of the survey showed that both group had the greatest preference for the ‘character pattern’ in overall sense in terms of the preference for tattoo patterns. Based on the results of factor analysis that looked into the emotional image for tattoo patterns, the presentness, attractiveness, negativity, and gentleness factor were derived. A statistically significant difference was observed in each categorized group, suggesting that it was possible to take various emotional approach based on each tattoo pattern. In addition, the difference in preference for tattoo, satisfaction, intention of re-procedure were examined. The results showed that the group with high degree of satisfaction with body had greater interest in tattoo compared to the group with low degree of satisfaction with body. Moreover, the group with high degree of interest satisfaction with body had relatively greater satisfaction with tattoo procedure and stronger intention to undergo the procedure again, compared to the group with low degree of satisfaction with body. This study would be instrumental in increasing the positive understanding of tattoo as beauty item and useful for predicting the emotion of consumers, thereby presenting the basic data useful for the development of tattoo design and exploration of utilization.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구문제
  2. 측정도구
  3. 자료수집 및 분석
 Ⅲ. 연구결과 및 고찰
  1. 측정변수의 요인 분석 및 신뢰도 검증
  2. 신체만족도에 따른 집단유형화
  3. 타투 문양별 감성이미지
  4. 타투 시술 실태 및 선호도
  6. 타투 시술 개선사항
 Ⅳ. 결론
 감사의 글
 참고논문

저자정보

  • 서란숙 RanSug Seo. 호서대학교 항공서비스학과

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자료제공 : 네이버학술정보

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