earticle

영어

The purpose of this study is to examine the level of conspicuous consumption and resource-saving behavior in primary school students, and to discover the factors that influence these behaviors most strongly. The research was conducted in 2011 using a written questionnaires that were completed by 500 primary school students residing in Seoul, South Korea. The data was analyzed using statistical methods, including frequency, percentiles, means, standard deviation, Cronbach' s coefficient, ANOVA, and hierarchical multiple linear regression analysis, using SPSS 18.0. As a result of these analyses, the average level of conspicuous consumption was found to be 2.65 out of 5 respondents, and of resource- saving behavior to be 3.61 out of 5, indicating a relatively rational score. Next, it was shown that the conspicuous consumption of respondents differed significantly based on variables, such as allowances, family income, socialization process in childhood , family cohesion, and parental child rearing method. Finally, the greatest influences on respondent's resource-saving behavior was seen to be the child's socialization process in childhood, family cohesion, parental child rearing method, and conspicuous consumption. These variables must therefore all be considered when teaching primary school students and encouraging them to assume rational resource-saving habits in their daily lives.