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An Empirical Study of the Online Demand for Imports in China — A Product Analysis for International Trade

원문정보

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영어

Considering the further opening of China’s economy and the growth of the people’s income, there is a lot of room of growth of demand for imports. This paper is an attempt to identify the demand of different types of imported products in China, which could be the guideline for the international trade for these trading corporations to maximize their profits. GRA and Fuzzy TOPSIS are employed to evaluate the demand of different types of imported products. The managerial implications are also discussed in this paper.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Methodology
  3.1 Fuzzy sets and fuzzy numbers
  3.2 GRA (Grey Relational Analysis)
  3.3 Fuzzy membership function
  3.4 Fuzzy TOPSIS model
 4. Data Collection and Results Analysis
 5. Conclusions and Suggestions for Future Research
 References

저자정보

  • Gao Yin Tianjin University of Science and Technology

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