earticle

영어

This paper suggest structural model that explains the relationship between strategic business orientations and business performances. In the model, we assumed that customer-orientation and technology innovation orientation are key exogenous variables that affect on the performances directly or indirectly. The structural model include two important mediating variables between business orientations and performances. The first mediating variable is the capability of core resources aquisition and allocation, and the second is the process efficiency of the system. To test the model, we gathered 220 company data which was responded by the manager of IT manufacturing and services companies and non-IT manufacturing companies. The empirical test proved that the customer-orientation and technology innovation orientation didn't affect on their performances directly, but through the two mediating variables indirectly. The implications of the research results are as follows. For whom to enhance the business performances, not only the strategic business orientations are essential prerequisite, but also the effective resource management and process efficiency are very important in the business system. Especially, for the companies who are in the edge of agile technological and innovative environments, the capability of core resources management is essential asset of the company. We could conclude that the more a company has strategic view and orientations, the more the company will have resource control ability, and finally the company will have chance to get high business performances.