earticle

영어

Entrepreneurs have the intent and attitude toward business venturing come from many sources. Real entrepreneurial behavior is affected by inner and outer influencers and made by complex decision making process. If we know the origin, process and moderators toward entrepreneurial activity we can have detailed knowledge for the entrepreneur. Up to date there were many researches for the entrepreneurial activity. They are mainly focused to the individual, environmental factors initiating the entrepreneurship and contributed a lot toward the realty of entrepreneurship. However we need a comprehensive and integrated model toward entrepreneur’s behavior to know the reality of entrepreneurship. If we quote the results of behavioral research on other disciplines and combine them in entrepreneurial study, we have chance to draw integrated model toward entrepreneur’s behavior. This paper is exploratory research on this sense.