원문정보
초록
영어
This study deals with the activation of mobile technology which enables audiences to make a two-way interaction with the cultural facilities and to grant a newer concept of exhibition culture facilities. In other words, the combination of personal mobile device and IT tech would bring a new paradigm that cultural facility is not only a historical archive but also a place for education and entertainment beyond the limitation of real life. The connection between exhibition culture facilities and mobile device would result in a substantial reduction in marketing and PR cost and labor, an offer of TPO(time, place, occasion) service which increases audience accessibility, a storage of enormous amount of information and finally, the discovery of new markets and business opportunities in culture industry.
목차
1. Introduction
2. An analysis on the Service Status of the Museum Applications
2.1. MOMA – The Museum of Modern Art
2.2. American Museum of Natural History
2.3. American Museum of Natural History – Dinosaurs
2.4. Louvre Museum
2.5. Vincent Van Gogh Museum
2.6. Graphic Design Museum
2.7. Portland Art Museum
2.8. Explore 9/11 – National September 11 Memorial Museum
2.9. Gwacheon National Science Museum
2.10. Incheon Metropolitan City Museum
2.11. Gyeonggi Ceramic Museum
2.12. Gwangju Biennale
3. The Technical Elements for Proliferation of the Interlinking with the Mobile Platforms
3.1. Contents Management
3.2. Making of Indoors/Outdoors Map
3.3. Photo AR(Augmented Reality) Establishment
4. Expected Effect Due to Mobile Platform Technology Development
4.1. Strategic Response to the changing Smartphone Environment
4.2. Changes in the Pattern of Appreciations of the Exhibition Culture Facilities
4.3. Provision of Differentiated Exhibition Environment by Means of the Optimization of the Mobile Technology
4.4. Effective Saving of the Marketing Costs
4.5. Effective Saving of the Marketing Costs
5. Conclusion
Acknowledgements
References