earticle

영어

Recently, the value of health and wellbeing has been increasingly heightened, and to solve the diverse problems related to this, resources mobilization methods different from those at present need to be raised through social agreement. Accordingly, this study examines the concepts of charitable contribution through the understanding of the donation culture of Korean society, and through this, defines and classifies the concepts and types of sports charitable contribution. This study also presents the direction, in which the sports charitable donation activities should go forward, through case analysis on sports charitable donation activities in Korea by type and the cases of sports charitable donation activities in advanced countries. The development direction for vitalization of sports charitable donation and desirable institutionalization thereof are as follows. First, the building of database to accumulate and manage information and knowledge about sports charitable donation in Korea comprehensively and systematically is urgently needed. Second, the improvement of perception on the main agents of sports charitable donation activities is needed. Third, education on donation should be reinforced. Education to vitalize donation culture in schools should be reinforced and practiced. Fourth, changes in limited donation main agents and reinforcement of civil society capabilities are needed.