earticle

영어

The present paper aims to discover the relationship between the life style of participants in life exercise participants and their exercise behavior and by thus to provide fundamental data required to work out marketing strategies for life exercise. Conclusions from the analyses could be summed up as follows: First, socio-conscious, service-oriented, competition-oriented and success-oriented life styles turned out those had positive correlations with person-oriented, sentimental and active variants of exercise participant behavioral. Second, from the regression analysis of relation between life style and other person-oriented type showed that service- and competition-oriented as well socio-conscious types, in order, had a positive impact while success-oriented type had negative one. Third, from the regression analysis of relation between life style and sentimental type, it was revealed that success-, competition-oriented, socio-conscious and service-oriented types, in order, exercised positive impacts. Fourth, from the regression analysis of life style and active type found a positive influence in order of service-, competition and success-oriented types.