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This study attempts to explore how translation affects national brandimage. Bringing South Korean cases, the current study investigateseach influential areas that were formed based on recent survey resultsof ‘Korean Brand Image and Translation.’ The areas dealt in this studyare institutional web sites, cultural heritage brochures and road signs orsignboards, news, movie or drama subtitles, user manuals of exportitems, restaurant menus, government or corporate contracts and literary translation. Through profound and comprehensive analysis of current Korean cases, the study found that the translation in various fields isclosely related to national brand image. This study also presents professional implications and suggestions that may contribute to enhance Korean national brand image.