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논문검색

A Study of Short-term Effect Measurement for Information Publication in Government Microblog

초록

영어

From the microcosmic point of view, based on AISAS model, aiming at real cased and data of government microblog information publication, this article makes a quantitative empirical research using correlation analysis and regression analysis and construct a quantitative model to measure the short-term effect of government microblog information publication. The measurement model lay a theoretical basis for improving effect of government microblog information.

목차

Abstract
 1. Introduction
 2. Theoretical Basis
  2.1 AISAS Model
  2.2 Research Method
 3. Model Construction
  3.1 Research hypothesis
  3.2 Quantitative model
 4. Empirical Study
  4.1 Data sources
  4.2 Model parameters estimate
  4.3 Regression result analysis
 5. Conclusion
 Acknowledgements
 References

저자정보

  • Ran Tang Beijing Jiaotong University
  • Zhenji Zhang Beijing Jiaotong University
  • Xiaolan Guan Beijing Institute of Graphic Communication
  • Lida Wang China Software Testing Center

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