earticle

논문검색

A Case Study of Applying SOM in Market Segmentation of Automobile Insurance Customers

초록

영어

Over the last decade, it has been observed that automobile insurer organizations are being tasked with a new challenge characterized by increased competition, increased requirements of automobile insurance quality and an increasing emphasis on time-to-market. Furthermore, knowledge regarding what customers think, what they want, and how to serve them is quite useful for insurance organization wishing to generate suitable strategies in competitive markets.

목차

Abstract
 1. Introduction
 2. Research Methodology
  2.1. Data mining
  2.2 Customer segmentation using of Self organization map
 3. Research Application
  3.1. Iran automobile insurance at present
  3.2. Data source
  3.3. Data preparation
  3.4. SOM implementation
  3.5. Customer segmentation
 4. Conclusion
 Acknowledgments
 References

저자정보

  • Vahid Golmah Department of Computer Engineering, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran

참고문헌

자료제공 : 네이버학술정보
  • 1(Reference title not available)
  • 2Self-Organizing Maps네이버 원문 이동
  • 3(Reference title not available)
  • 4Competitive insurance market in the presence of ambiguity네이버 원문 이동
  • 5A new approach for data clustering and visualization using self-organizing maps네이버 원문 이동
  • 6Using SOM in the performance monitoring of the emergency call-taking system네이버 원문 이동
  • 7(Reference title not available)
  • 8An analytic approach to select data mining for business decision네이버 원문 이동
  • 9Global data mining: An empirical study of current trends, future forecasts and technology diffusions네이버 원문 이동
  • 10A case study of applying LRFM model in market segmentation of a children’s dental clinic네이버 원문 이동
  • 11Efficiency in the international insurance industry: A cross-country comparison네이버 원문 이동
  • 12(Reference title not available)
  • 13Bayesian multivariate Poisson models for insurance ratemaking네이버 원문 이동
  • 14Data mining techniques and applications – A decade review from 2000 to 2011네이버 원문 이동
  • 15Journal of Molecular Structure: Special Issue: Organic Crystal Chemistry: Molecular Design, Structure, Reactivity, and Transformation-Proceedings of the 9th International Symposium on Organic Crystal Chemistry, Poznan-Rydzyna, Poland, 23–27 August, 1994, 374, 1996, Elsevier, Amsterdam, 396 pp네이버 원문 이동
  • 16Data mining and preprocessing application on component reports of an airline company in Turkey네이버 원문 이동
  • 17A review of data mining applications for quality improvement in manufacturing industry네이버 원문 이동
  • 18(Reference title not available)
  • 19Customer segmentation of multiple category data in e-commerce using a soft-clustering approach네이버 원문 이동

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

0개의 논문이 장바구니에 담겼습니다.