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A Case Study of Applying SOM in Market Segmentation of Automobile Insurance Customers

초록

영어

Over the last decade, it has been observed that automobile insurer organizations are being tasked with a new challenge characterized by increased competition, increased requirements of automobile insurance quality and an increasing emphasis on time-to-market. Furthermore, knowledge regarding what customers think, what they want, and how to serve them is quite useful for insurance organization wishing to generate suitable strategies in competitive markets.

목차

Abstract
 1. Introduction
 2. Research Methodology
  2.1. Data mining
  2.2 Customer segmentation using of Self organization map
 3. Research Application
  3.1. Iran automobile insurance at present
  3.2. Data source
  3.3. Data preparation
  3.4. SOM implementation
  3.5. Customer segmentation
 4. Conclusion
 Acknowledgments
 References

저자정보

  • Vahid Golmah Department of Computer Engineering, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran

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