earticle

영어

This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about public-relations slogan of china university. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided ‘1[(N=28): Appealing Effect Type], 2[(N=8): Visual Effect Type], 3[(N=25): Educational Quality Type], 4[(N=12): Differential Application Type]’. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on public-relations slogan of china university ; to offer a developmental suggestion about it.