원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.6 No.6
2013.12
pp.175-182
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
This paper deals the conceptual knowledge of search engine marketing (SEM) or e-commerce, literature review, current and future aspects of e-commerce in Indian context. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable addition to researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs.
목차
1. Introduction
2. Literature Review
3. Types of E-Commerce
4. E-Commerce in India
5. Major Search Engines in the Market
6. The Advantages and Disadvantages of Internet Marketing
7. Top Motivators for Shopping Online
8. Conclusions and Recommendations
References
2. Literature Review
3. Types of E-Commerce
4. E-Commerce in India
5. Major Search Engines in the Market
6. The Advantages and Disadvantages of Internet Marketing
7. Top Motivators for Shopping Online
8. Conclusions and Recommendations
References
저자정보
참고문헌
자료제공 : 네이버학술정보