earticle

영어

The purpose of this study is the examination of the relationship of the selection attributes of Korean restaurant, the customer satisfaction and the revisit intention of the chinese. In order to achieve this purpose, the 280 questionnaires were conducted and the 211 questionnaires were used for the analysis. According to the analysis, the results are as follows. First, the selection attributes of Korean restaurant except the menu had a significant impact on the customer satisfaction. Second, the customer satisfaction influenced significantly on the revisit intention. Third, the selection attributes of the Korean restaurant were differentiated by the demographic characteristics. Forth, the selection attributes of the Korean restaurant were differentiated by the visiting frequency among the using characteristics.