earticle

영어

Japan has held the first rank inbound market of Korea after 1996. Hence, Japan is very important country regarded as country decreasing the deficit magnitude of Korean Travel Balance. Up to now researches in regard to the balance of tourism in Korea mostly have been focused factors that influence the Korean travel balance, these studies have great significance to recognize the importance of factors that influence the balance of tourism, however, those are insubstantial researches to suggest to detailed ways of improving the balance of tourism through the data was analyzed on the characteristics of tourist and tourism consumption. Therefore, this study aims at suggesting the marketing strategies to promote inducement of japanese tourist in order to improve the Korean travel balance on the basis of data was analyzed on the characteristics of japanese tourist and consuming behavior through the marketing approach. This study focus on three main chapters. One is analysis on the present conditions of tourism in Korea and Japan, another is analysis on the characteristics of tourism consumption to japanese tourist visiting Korea, the other is analysis on SWOT of the japanese inbound market in Korea. An analysis on the present conditions of tourism in Korea and Japan is compose of the two parts. One part is the tourism competitiveness and the balance of tourism in Korea and Japan respectively, the other part is the Korean tourism balance against Japan and tourist numbers(Japanese arrivals and Korean departures). We also have done a comparative analysis Japanese's preference for the overseas travel country as to an analysis on the characteristics of tourism consumption to japanese tourist visiting Korea, and analyzed Japanese purposes for Korea tour, trends of Japanese arrivals' weight, Japanese tour types for Korea and satisfaction by Japanese appraisal for Korea tour