돌 의례에 대한 어머니들의 인식과 지식, 돌 의례 상품 선택에 관한 연구


Mothers’ Awareness and Knowledge of the First Birthday Rite(Dol) and Choice of First Birthday Rite Goods


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The purpose of this study is to suggest how the first birthday rite, a practice inKorean culture, has changed over the time. A survey of 250 mothers was undertaken from October 11th to November 6th,2012. The research questions asked in this study are as follows. What general andexpert views are held about the first birthday rite? What type of awareness andknowledge do mothers have about the first birthday rite? Is there any correlationbetween mothers’ awareness and knowledge about first birthday rite? What is theimportance of the components of the baby's first birthday rite and the importance ofchoosing first birthday rite goods?The data were analyzed using SPSS 17.0. Frequency, F-test, correlation were alsoemployed. The results of this study are as follows: The first birthday rite shows aclear link to socializing. It is a family event, but is also seen as an opportunity to enhance relationships with relatives, colleagues, and friends. A banquet hall is chosenas preferred first birthday rite location, and participants are served a meal and receivegifts. The banquet information on first birthday rites was initially collected from theinternet, blog cafes, and an experienced. However, it has become gradually morecommon to hire a consultant to organize the first birthday rite. Awareness of the firstbirthday rite is high, but knowledge is relatively low. In addition, there is a positiverelationship between awareness and knowledge about the first birthday rite. Whenmothers are preparing for their baby's first birthday, they consider food for the guests’ banquet, space and time. Finally, individual positive relationships were found between choosing first birthday rite goods and employee services, contract pricing for goods,and food for guests.


 I. 서론
 II. 이론적 배경
 III. 연구방법
 IV. 결과 및 분석
 V. 결론 및 시사점


  • 주영애 Ju, Young-Ae. 성신여자대학교 생활문화소비자학과 부교수


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