earticle

영어

The purpose of this study is to analyze MICE industry policies of Japan. For this purpose this study analyze Japan government’s economic policies related tourism and Japan Tourism Agency(JTA)’s policies. JTA’s tourism policies consist of the following five items: Creating tourism destinations, International tourism, Tourism industry, Human resource development and utilization, Leisure facilitation. The major MICE industry policies of Japan consist are development of global MICE city, utilization of unique venues, imaging by logo, corporation of related organizations, supporting international games.