earticle

영어

This article illustrates the relationship with visual communication value and MICE Brand Identity through the design management. In integrated visual communication value, factors of design management is very important. Rational, Emotional, and kinesthetic value of design will enlarge the impact of Brand Identity in MICE industry. In this article, it is founded that Integrated communication brand identity of exhibition and convention industry is influenced by the design strategy and designer's mind. Therefore, design factors of MICE industry will be strongly emphasized in the future. Selection and strengthness of adjustable design factors will be newly competitive forces in MICE industry, and will be differentiated aspects.