earticle

영어

To derive implications for Korea's exhibition policies, this study compared the exhibition assistance policies of Korea's competitors, the U.S., China, Singapore and Taiwan. The four nations all implemented overseas exhibition assistance policies through the trade promotion organizations under the government's relevant ministries. Since the exhibition industry is highlighted as an eco-friendly knowledge service industry which is fit for the 21st century, the four nations are all deemed to support their respective corporations' participations in exhibitions. The comparison of the four nations' policies for exhibition assistance program provides the following implications. First, the channel for overseas exhibition assistance programs needs to be combined, and support not only for administrative service but also for providing marketing solutions in overseas exhibitions should be provided. Also, in the case of Korea, institutions for domestic and overseas exhibition assistance programs are different, but should be combined. Second, proper overseas exhibitions to participate in should be selected. Quality trade shows should be selected for corporations to participate in. Third, the results of government-supported participations in overseas exhibitions should be surveyed and analyzed so as to give feedbacks by establishing proper criteria for managing results. Fourth, the information of overseas buyers, secured through support efforts, should be efficiently managed and shared by domestic corporations. During usual time, an institution should be designated to exclusively attract buyers so as to aggressively attract promising buyers to be shared by small and medium-sized firms. Through such efforts, support for their exports should be bolstered.