earticle

영어

The increase of the silver or senior class in the society means the entrance to the aging society, and Korea is also experiencing the rapid increase of the aged. With the increase of life expectancy and baby -boomers generation who started to retire in 2010, Korea is now seeing a rise in silver consumers. The generation prefer to travel for their leisure activities after retirement, indicating a potential increase in the demand for traveling. The travel industry interest in the baby-boomer generation. This Study targeted customers in their 50 age over people to analysis how behavior affects selection attributes for traveling products and the lifestyle so that travel products that satisfy the customers for consumer marketing strategy establishment. This study classified Korean generation in aging society into baby-boomer generation(51-55 age) and older class(56 age over). This study extracted self-centered type, family-centered type, leisure-oriented type, society-participated type, realization-oriented type and fashion-oriented type from factor analysis in lifestyle. Also this study extracted travel commodity, travel place, travel company, guider, transport means, food facilities and lording facilities form factor analysis in travel product selection attributes. This study did discrimination analysis of lifestyle factors and travel product selection attribute factors on baby-boomer generation and older class through factor loading data. And this study did canonical correlation analysis of lifestyle factors and travel product selection attribute factors in silver class. The analysis results of the research are as follows. First, lifestyle factors have discriminated significantly on baby-boomer generation and older class. baby- boomer generation had more significant lifestyle factors of family-centered type and leisure-oriented type than older class. Baby-boomer generation had Lifestyle factors of self-centered type, family-centered type, leisure-oriented type, society-participated type and fashion-oriented type, older class had realization-oriented type. Second, travel product selection attribute factors have not discriminated significantly on baby-boomer generation and older class. But Baby-boomer generation had travel place, lording facilities, food facilities and older class had travel company and travel commodity. Third, lifestyle factors had significant canonical correlation with travel product selection attribute factors. Silver consumers of realization-oriented type and family-oriented type have considered importantly travel -company and travel commodity but silver consumers of self-centered type and leisure -oriented type have considered importantly travel place at travel product selecting.

한국어

우리나라는 2011년에 들어서면서 고령화 사회에 접어들게 되었다. 이제 곧 전후세대인 베이비부머 세대가 은 퇴를 하게 되면 고령화 사회는 하층 가중될 것이다. 따라서 고령화 사회에 대한 대책이 절실히 필요한 시기이 다. 또한 이전과는 달리 노년층의 노인들은 여가활동을 즐기려는 경향이 늘어나고 있기 때문에 여행업체에서 는 실버층에 대한 관심이 고조되고 있다. 따라서 예비실버층인 베이비부머와 노년층에 대한 라이프스타일과 여행상품선택속성을 파악할 필요가 있을 것이다. 본 연구에서 라이프스타일을 요인분석한 결과, 자기중심형, 가족중심형, 여가추구형, 사회참여형, 실용주의형 , 유행추구형의 6개의 요인이 추출되었으며, 여행상품 선택속성에 대한 요인분석에서는 여행지, 여행사. 교통 수단, 숙박시설, 안내원, 음식식사, 여행상품 7개의 요인이 추출되었다. 이들 요인들의 요인적재치를 이용하여 판별분석과 정준상관분석을 실시하였다. 판별분석 결과, 베이비부머는 노년층보다 가족중심형과 여가추구형 의 라이프스타일을 더 많이 갖고 있는 것으로 나타났다. 그러나 베이비부머와 노년층을 판별해주는 여행상품 선택속성을 나타나지 않았다. 마지막으로 라이프스타일과 여행상품 선택속성의 정준상관분석을 실시하였다. 그 결과 실용주의형과 가족중심형의 실버층들은 여행사와 여행상품을 중요시하여 여행상품을 선택하는 경향 이 있으며, 자기중심형과 여가추구형의 실버층들은 여행지를 중요시하는 경향이 있는 것으로 나타났다.