earticle

영어

Today’s enterprises are difficult to effectively run a company by relying on only the rapid change of market environment, customers’ diverse demand, and enterprise competition. To establish a knowledge base about customers’ demand and disposition, the study made a sampling framework in Seoul, earmarked 10 morning soccer fields using stratified random method, and sampled a total of 320 members of the 10 morning soccer teams which were selected as sampling target. Of the 320 samples, a total of 299 responses were analyzed, other than 21 responses which were judged unfaithful or partly omitted. Data was processed with SPSS10.0, and used the following statistical methods. First, demographic characteristics of the samples were examined with frequency analysis. Second, response distribution of each terms was examined with descriptive analysis. Third, reliability test of the questionnaire used Cronbach’s α test. Forth, feasibility test of the questionnaire used factor analysis. Fifth, statistical hypothesis was tested by analyzing the impact of life style onto team faithfulness. The impact of team faithfulness onto conglomerate image was tested by doing multiple regression analysis. Significance level was set to P<0.05. Following is the conclusions. First, influence of life style onto pro-team royalty: self-centered and other-oriented factor gave significant influence to direct observation. Self-centered, public relation, and other-oriented factor were significantly related to information regimentation, and self-centered and public relation factor to the variety of information. As to the influence of life style onto pro team royalty(attitude factor): self-centering and self-respecting factor gave significant influence to team relevance, and self-centering. Self-respecting, and other-oriented factor gave significant influence to team preference, and self-centering and other-oriented factor gave significant influence to team contribution.