earticle

영어

This study examined the phenomenon that the main policy maker of tourism in China has shifted from the central government to local governments after the reform and opening. China's tourism policy before the reform and opening had focused on formal guests such as political figures, and the central government was the main actor implementing tourism policy. However, China's tourism policy maker has changed due to decentralization after the reform and opening. Each local government started to establish its own tourism policy in order to increase their tourism revenue. The competition among local governments became fierce, which made them an political actor against the central government in terms of tourism policy. As a result, Chinese tourism market expanded rapidly.