원문정보
초록
영어
This study aims to analyze how the competencies of specialized hospitals affect the customer behavior intentions. The research involved 14 specialized hospitals among 42 nationwide, which are selected by the Ministry of Health and Welfare in 2007. The results of the study are below. First, the competencies of specialized hospitals are emotional attachment and customer satisfaction proved to have the significant relationship. Second, the competencies of human resources and technology-related resources has a moderating effect with accessibility while the ability of material effect doesn't have such relation. Third, it was verified that the emotional attachment formed the customer satisfaction. Fourth, it turned out that the emotional attachment and customer satisfaction has the significant influence on customer behavior intentions. In conclusion, the competencies of specialized hospitals influences on the customer behavior intentions through the mediating effects of emotional attachment and customer satisfaction.
목차
Ⅰ. 서론
Ⅱ. 연구방법
1. 연구대상 및 자료수집
2. 연구모형 및 가설 설정
3. 변수의 조작적 정의
4. 자료 분석 방법
Ⅲ. 연구결과
1. 대상자의 일반적 특성
2. 구성개념의 신뢰성 및 확인적 요인 분석
3. 가설검증
4. 구조방정식을 통한 경로분석
Ⅳ. 고찰 및 결론
REFERENCES