원문정보
Seasonal eye shadow color characteristics of cosmetic brands - 2010~2013 S/S and F/W, focusing on international brands -
초록
영어
This research seeks to study the seasonal eye shadow color characteristics of color cosmetics. For the research method, eye shadow products from 5 international color cosmetics brands that have continuously presented trend colors each season including BOBBI BROWN, MAC, CHANEL, DIOR, SHU UEMURA, were classified into S/S, F/W season. We collected a total of 952 data from the homepage and web-sites between September 13, 2013 through October 20, 2013, and conducted comparison analysis of eye shadow colors from each brands according to the season and brand. For the data colorimetric method, Adobe Photoshop CS on a computer is used in extracting the color, then the RGB value is measured which is then converted into H V/C value using Munsell Conversion version11. Range for the purposes of color characteristic used 10 colors from Munsell colorimeter, the shade used PCCS(Practical Color Coordinate System) in being classified into 12 shades for the analysis. As a result of the analysis, SHU UEMURA released the highest number of various eye shadow colors and in the area of shade, MAC showed various shade distribution. In addition, in F/W season, YR, R were dominant and for shade, it showed the tendency of being concentrated on g and ltg tone in low chroma mist. S/S season showed high frequency in the order of YR>R>RP>Y and it showed the tendency of being concentrated on p, lt, ltg tone in high brightness, low chroma. In both S/S and F/W season, unequal distribution focused on specific area for both the color and shade was very clear. The significance of this research is in that it can forecast and suggest seasonal color trend and furthermore it seeks to provide the foundation data in color design tasks each season.
목차
Ⅰ. 서론
1. 연구의 필요성 및 목적
2. 연구방법 및 범위
Ⅱ. 이론적 배경
1. 화장품의 제품 분류
2. 색조화장품 브랜드 현황
Ⅲ. 색조화장품 브랜드 특성과 시즌별색채특성
1. 색조화장품 브랜드 특성
2. 시즌별 색채특성
V. 결론 및 제언
참고문헌
