earticle

영어

This study of the consumer decision-making groups by type of attitude to learn about advertising, according to the group decision-making type hair cosmetic advertising attitudes and purchase behavior by understanding the future of the beauty industry to promote the development and product sales to provide the necessary information and scientific data aims. Groups according to the type of decision-making beauty products a result of examining the difference between ad attitude, that there is a significant difference was found, according to the group decision-making type of beauty products have seen the difference in purchasing behavior results, in part, that there is no significant difference appeared. Thus, depending on group decision-making types of hair cosmetics advertising attitudes and purchase behavior that there is a significant difference was found. This type of decision-making by groups when faced with hair cosmetics ads, each looks different responses, that means buying behavior also changes. Thus, hair growth and cosmetics products for profit marketing strategies and advertising of consumer decision-making type of attitude, considering diverse and innovative strategies to help you will be able to suggest. Of modern society in order to survive in the endless competition equipped with uncluttered appearance, and hairstyle order to have a beautiful appearance is very important. Beauty hair cosmetics market gradually increased sales will account for a large proportion reported, the beauty industry to promote the sale of the consumer's purchase behavior was investigated the significance of that place.