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This study based on the gender of the subject and a hair salon characteristics affect customer satisfaction and loyalty by looking out what effect through which personal characteristics examined in detail the characteristics and beauty salon in the competitive world to meet each store using the properties Salon two basic materials that can survive is aimed to present. Data collection using the Chungcheong area salon services targeting women the final 485 questionnaires analyzed using SPSS 16,0 statistics program and the results are as follows. First, the demographic characteristics of those surveyed know the results, Vocational school / graduation married a woman of 30 was highest, second, salon characteristics, customer satisfaction, loyalty out the present results on the dimension, Salon 4 Overview of properties which is a 2 Overview of Customer Satisfaction, Loyalty, consisted of a single dimension. Third, according to the gender of the subject and a hair salon characteristics compared to the impact on customer satisfaction and treatment satisfaction results Salon attribute stores the male consumer satisfaction is relatively high, the female consumers appeared, Salon Loyalty characteristics and the impact on customer satisfaction, loyalty, and both results were compared with female consumers were relatively higher than male consumers. In conclusion, a positive service to consumers creating an atmosphere of satisfaction when you finally nopyige to encourage loyalty will be able to suggest the role.