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The purpose of this study is to provide the data needed for the advancement of the hair styling service industry by standardizing and by identifying base data when it comes to the wave style that suits consumers’perception in the field of hair styling service industry. Results of this study are as follows. First, the following subjects manifested the highest ratio when perceived from the demographic aspect; women, in their 20’s, who are married, who graduated from university, whose average monthly income lies between 1 to 3 Million Won and whose occupation is sales/service related. Second, perception on the shape of their face was examined, which demonstrated that the ratio of the respondents who perceive their face shape as round shape was high. Third, question of whether they are satisfied with the length of their hair style, and with the style itself was studied, as well as the reasons for dissatisfaction, which demonstrated that the lengths of the current hair style were medium length, short length and long length in the order mentioned. As for the satisfaction towards current hair style, ratio of those who responded that they are satisfied was higher among the total number of respondents. As for the reason for dissatisfaction, most number of respondents said that the style does not suit them. Fourth, cycle for visiting hair salon, and for getting a permanent and the cost for using hair service were examined, which demonstrated that they visit hair salon once per month and get permanent once every three months. As for the price they pay, ratio of those who replied that they spend 30,000 Won or less on average per month was high while some cited price range that lies between 30,000 Won to 80,000 when it comes to verage permanent price per one permanent including clinic and 150,000 Won or higher when it comes to average permanent price per year including clinic. Fifth, they considered the image of their face when selecting wave style. When getting wave style, they chose design that suits their face shape. Meanwhile, most number of respondents said that they want to convey stylish image after getting wave style administered and that that this is what they want to hear from others around them as well. When the above mentioned conclusions are summarized, the results of this study can serve as a resourceful data for the advancement of the hair styling service industry if hair stylists also have perception of the wave style that the consumers have and if the base data for consultation is set by factoring in the consumers’key considerations and the image they want to convey afterwards.