earticle

영어

The aim of this study is to find out the motivation of visits and satisfaction on hair service among the men clients dividing into groups with similar types. The method is that finding out the motivation to visit, then dividing into groups by the reason of visit, and doing analysis of variance to analyse the satisfaction level. First of all, men in their 20 were the majority of subjects, not-married were the highest portion. Second, after dividing groups by factor of visit motive, groups were re-divided by image oriented, indifferences, and trend adapters. Third, the result of level of satisfaction by groups, was drawn by these six factors–personal service, facilities and environment, trustworthiness, skills and technique, kindness of workers and entertainment and beverage service. Image oriented group's satisfaction level was dependant on personal service and facilities and environment and every factor of satisfaction level was high in trend adopter group.