earticle

영어

Package design is a popular promoting skill in the current promoting trend. With the development of technology, the beauty industry has grown exceedingly and the beauty market is now overflowing with a variety of cosmetic products. It is hard to differ each product from another without a distinctive characteristic of it’s own. Therefore, package design has grown as one of the biggest role in promoting a product. Limited edition is a marketing strategy that cooperates with the package design, which establishes a higher brand value by emphasizing the product’s deficiency. Recently, the retro trend is being seen in most of the fields such as fashion, design and culture. The 1960s art trend can be named as a main trend in the retro trend. Therefore in this research we studied the 1960s art trend and picked up four main trends; pop-art, minimalism, futurism, and optical art. The target of the research is to specify each art trend and analyze the art trends that have been used in the limited edition package designed cosmetic products. The data of this study were collected from research papers, thesis, art books and various internet sources. 17 cosmetics brands that continuously release a limited edition product were chosen (3 local, 14 international). Each product has been categorized with one of the art trend and analyzed. The qualities of the 1960s art trend shown in the limited edition package design had similar characteristics matching the trend 1) Pop art: illustration, symbols, cartoons were used with vivid colors 2) Minimalism: minimal use of material, color, lines were used 3) Futurism: strong and geometrical shape with a use of metallic material 4) Optical art: various pattern that gives visual illusion.