earticle

영어

Due to the improvement on the quality of life, the desire for the health and beauty is growing in the modern society. Due to the expansion of the scope of activity of the makeup artist, the prominent changes in the makeup industry is the increase of the male makeup artists. An interest towards makeup by man is increasing and this is a phenomenon appearing as the makeup industry is growing and the advancing to the beauty sectors for man is no longer fresh or new but becoming a natural thing. As the awareness and the interest towards the male makeup artists is gradually increasing, this study, according to the difference in the demographics of female customers in the ages of 20 ~ 30's that uses the cosmetic brands, is aimed to find the awareness and the image perception status on the personal service of the male makeup artists. The results of this study are as follows. It was shown that the people who has experienced the personal service from the male makeup artists within the cosmetic store was few, but for the questions on the desire to receive the entire makeup rather than just receiving a product explanation was much higher than those who did not wanted to receive the service, thus it was shown that many people wanted to experience the personal service of the male makeup artists. When the customer uses the personal service, many have responded that external factors of the male makeup artists is important and among the external factors, the most considered part is the overall image. The preferred image was stylish, unique but the strong masculine image was not preferred. And for the preferred external image by the male makeup artists was also similar to the image of the preferred personal service and for the expected impression when receiving the service from the male makeup artists were highest for the 'no feeling will be felt' so it can be know. male makeup market and the awareness changes of the female consumers is expected to continue and the study should be continued using the male beauty professionals as a subject.