earticle

영어

The aim of this study is to find out the level of satisfaction of professional hairdressers and consumers after flat iron hair service, and to analyze consumers’intention of repurchase and recommendation of said service. The method is to divide the two groupsprofessional hairdressers and consumers, and analyzing frequency, and doing trustworthy and reason analysis to know the satisfaction level after service. Also, a multiple regression analysis was taken to find out the relationship between professionals’ satisfaction or consumers’satisfaction when doing the service and consumers’ willingness to re-purchase afterwards. Firstly, common traits of professionals’group subjects were with 3 to 5 years of experience and those with 10 or more years of experience. In the consumers’ group, subjects were mostly woman, in their 30s and 40s. Second, the level of professionals’satisfaction on their flat iron service was reasoned out by the value of the service, frequency, training, the work environment, selling products, effect on the service, and condition of the hair. And consumers’satisfaction on their flat iron service was based on the reasonability of the service, outcome, quality of the service, frequency, and purchase of the products. Third, in professional group, ‘Training’was the factor of high satisfaction on flat iron service. Fourth, in consumers’ group, the intention of repurchase was dependent upon purchasing products, friendliness of the hair salon was dependent upon the result of the service, and intention of recommen-dation was depending on fairness on the price of the service and products. Finally, intention of continuous visits was affected by fairness of the price, and purchase of the product was the main factor of intention on re-visits regardless of services provided by other hair salons.